LaGrada 2024

Client
La Grada
Services
Graphic Direction
UX / UI Design
Social Media
Branding
Year
2024
Credits
Graphic Direction: Tony Krentzien
Identity redesign for La Grada’s 2024 season, a sports news outlet focused on RCD Espanyol. Following a challenging season in the second division, the new design adopts a bold, punk-inspired style, capturing their relentless energy and determination to return to the top flight. The goal was to design a modular system adaptable to each game, simplifying efforts for live-streaming operators. A toggle-based setup was created for teams, scores, and broadcasts, ensuring ease of use. This upfront effort resulted in a highly efficient and effective system. Additionally, we developed numerous social media assets to provide comprehensive coverage for each game.









